Redesign of the Alita Sunday
low-alco sparkling wine series
Alita is one of the oldest and best-known sparkling wine brands in Lithuania, being also the market leader in the category. The sparkling wine portfolio of the series is quite broad, so we got an exciting task to redesign the entire low-alcohol product line, with the aim of clearly distinguishing the products from the main series and catching the attention of new, trend-conscious consumers.
From the beginning of summer 2021, two of the redesigned products - the Medium Dry and Sweet flavours - are available on the Lithuanian market. An exciting addition to the same series is also expected soon!