Redesign of Marmiton’s
halva product range
Halva is a traditional oriental sweet that no dessert lover can pass on. On the Estonian market, imported brands and products set the tone for the majority of the products in the category. Although they tend to come with favourable price tags, their flavours are often far from authentic and the ingredients far from being top-quality ones.
Marmiton's halva recipes have recently been updated to meet the consumers' growing expectations for high quality products. Springing from the latter, we redesigned the packaging of the entire halva product line, placing more emphasis on taste communication and quality, while also preserving oriental elements.